Carbon Footprint Gets Added to the Dictionary – and how that can help your marketing success
Filed under Green Products, Marketing
I was surprised to hear that Merriam Webster was just adding Carbon Footprint and Green Collar to the dictionary this week. It seems to me that they have been in use for a very long time. It then occured to me that doesn’t mean however, that my customers respond the same way to these phrases. [...]
Tags: Add new tag, carbon footprint, environmental leader, green collar, green marketing, green products, social media marketing, sustainable marketing
Tools of the Trade – Go Green series
Filed under Events, Green Building and Decorating, Marketing
Please join me…I will be presenting on Green Marketing on 7/12 at: Tools of the Trade – Go Green at FIT in NYC.
This dynamic seminar series at FIT hosts some of the preeminent thought leaders in sustainability, entrepreneurship and design. Scheduled speakers include Danny Bitran, founder and president of EthixPeople; Neil Chambers, founder of Green [...]
Tags: eco entrepreneurship, eco fashion, environmental certifications, ethical fashion, green building and decorating, green manufacturing, green marketing, green products, IDEO, sustainable, sustainable design, sustainable marketing