NBC Green Week – when well intentioned meets uninformed
Filed under green media
I admit to being a couch potato at times. Last night I was watching NBC, which is in the midst of hosting its Green Week. I assume their intentions are noble and appreciate having them draw attention to the cause and hopefully help encourage better behavior and environmentalism.
That said, I have to ask, What are they thinking? They added the words Go Green to the end of every sentence in their PSA’s on green [ok, not quite every sentence]. Reminds me of the childhood game where you add the same phrase to the end of every sentence you and your friends utter, creating nonsensical, ridiculous and hilarious combination.
It makes me wonder…..with all the smart people at NBC, and all the resources at their disposal, Is this the best we can expect from a national media company when it speaks about green?
Tags: green business, green marketing, green media, greenwash, nbc green week, sustainable marketing
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