The Green Business Success Blueprint Program Launches – intro teleclass offered on 10/8
Filed under Events
The Green Business Success Blueprint Program offers best green business practices and simple systems and tools that can keep your business running smoothly and profitably with less stress in 2010.
Tags: eco entrepreneurship, environmental certifications, ethical fashion, green business, green business coaching, green marketing, green products, greenwash, online marketing, social media marketing, sustainable marketing
When Your Marketing Says “Green”, What Do They Hear?
I recently presented a seminar on Green Marketing as part of the Tools of the Trade – Go Green series at FIT.
I tried the following exercise out.
Think of a color in the green palette. Think of what comes to mind when a company’s marketing says ‘green’.
Now consider this scenario: You hire a painting contractor to [...]
Tags: environmental certifications, green events, green marketing, green products, recycled, sustainable marketing
Tools of the Trade – Go Green series
Filed under Events, Green Building and Decorating, Marketing
Please join me…I will be presenting on Green Marketing on 7/12 at: Tools of the Trade – Go Green at FIT in NYC.
This dynamic seminar series at FIT hosts some of the preeminent thought leaders in sustainability, entrepreneurship and design. Scheduled speakers include Danny Bitran, founder and president of EthixPeople; Neil Chambers, founder of Green [...]
Tags: eco entrepreneurship, eco fashion, environmental certifications, ethical fashion, green building and decorating, green manufacturing, green marketing, green products, IDEO, sustainable, sustainable design, sustainable marketing
Furniture Sustainability Certification Launched
Filed under Green Building and Decorating, Green Products
Business and Institutional Furniture Manufacturers Association (BIFMA) International, the trade association for the commercial furniture industry, has launched its “level” product certification program. The sustainability standard takes into account material use, energy and atmosphere impacts, human and ecosystem health and social responsibility. Read the rest of the article here at Environmental Leader: http://tinyurl.com/owon7u
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Tags: BIFMA, certification, commercial furniture, environmental certifications, environmental leader, green building and decorating, green products, sustainable furniture