When Your Marketing Says “Green”, What Do They Hear?
I recently presented a seminar on Green Marketing as part of the Tools of the Trade – Go Green series at FIT. I tried the following exercise out. Think of a color in the green palette. Think of what comes to mind when a company’s marketing says ‘green’. Now consider this scenario: You hire a [...]
Tags: environmental certifications, green events, green marketing, green products, recycled, sustainable marketing