The Green Business Success Blueprint Program Launches – intro teleclass offered on 10/8
Filed under Events
The Green Business Success Blueprint Program offers best green business practices and simple systems and tools that can keep your business running smoothly and profitably with less stress in 2010.
Tags: eco entrepreneurship, environmental certifications, ethical fashion, green business, green business coaching, green marketing, green products, greenwash, online marketing, social media marketing, sustainable marketing
When Your Marketing Says “Green”, What Do They Hear?
I recently presented a seminar on Green Marketing as part of the Tools of the Trade – Go Green series at FIT.
I tried the following exercise out.
Think of a color in the green palette. Think of what comes to mind when a company’s marketing says ‘green’.
Now consider this scenario: You hire a painting contractor to [...]
Tags: environmental certifications, green events, green marketing, green products, recycled, sustainable marketing
Carbon Footprint Gets Added to the Dictionary – and how that can help your marketing success
Filed under Green Products, Marketing
I was surprised to hear that Merriam Webster was just adding Carbon Footprint and Green Collar to the dictionary this week. It seems to me that they have been in use for a very long time. It then occured to me that doesn’t mean however, that my customers respond the same way to these phrases. [...]
Tags: Add new tag, carbon footprint, environmental leader, green collar, green marketing, green products, social media marketing, sustainable marketing
Tools of the Trade – Go Green series
Filed under Events, Green Building and Decorating, Marketing
Please join me…I will be presenting on Green Marketing on 7/12 at: Tools of the Trade – Go Green at FIT in NYC.
This dynamic seminar series at FIT hosts some of the preeminent thought leaders in sustainability, entrepreneurship and design. Scheduled speakers include Danny Bitran, founder and president of EthixPeople; Neil Chambers, founder of Green [...]
Tags: eco entrepreneurship, eco fashion, environmental certifications, ethical fashion, green building and decorating, green manufacturing, green marketing, green products, IDEO, sustainable, sustainable design, sustainable marketing
Furniture Sustainability Certification Launched
Filed under Green Building and Decorating, Green Products
Business and Institutional Furniture Manufacturers Association (BIFMA) International, the trade association for the commercial furniture industry, has launched its “level” product certification program. The sustainability standard takes into account material use, energy and atmosphere impacts, human and ecosystem health and social responsibility. Read the rest of the article here at Environmental Leader: http://tinyurl.com/owon7u
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Tags: BIFMA, certification, commercial furniture, environmental certifications, environmental leader, green building and decorating, green products, sustainable furniture
Green product certifications – trusted or suspect?
Filed under Green Products, Marketing
As Eco Seals proliferate, so do doubts according to today’s Wall Street Journal. In a well informed article, Gwendolyn Bounds starts off by writing “It’s too easy to be green.”
“Recently, Kevin Owsley went searching for a reputable organization that could validate the eco-friendly traits of his company’s carpet-cleaning fluid. But after canvassing a dozen competing [...]
Tags: Certifications, green products, Marketing
green is no longer a sacrifice of values for style – gorgeous 100% recycled tile
Filed under Favorite Things, Green Building and Decorating, Green Products
I used this recycled tile in my bathroom, and its still one of my favorite green things! It’s been true for awhile….but green products no longer mean sacrificing style for our values….note to renewable energy crowd…..can you make solar panels and wind turbines in interesting shapes?
Tags: green products, recycled, renovation, sustainable
my green office renovation… how it all began……
Filed under Green Building and Decorating
I could say it was handwriting on the wall or a sign. in this case it was the shelf brackets pulling away from the wall in my closet, ready to toss everything onto the closet err office floor. Actually, my office, is in a closet. Apt living. Tough decision for a gal who likes shoes, [...]
Tags: diy, green products, renovation, sustainable