Green product certifications – trusted or suspect?
Filed under Green Products, Marketing
As Eco Seals proliferate, so do doubts according to today’s Wall Street Journal. In a well informed article, Gwendolyn Bounds starts off by writing “It’s too easy to be green.”
“Recently, Kevin Owsley went searching for a reputable organization that could validate the eco-friendly traits of his company’s carpet-cleaning fluid. But after canvassing a dozen competing [...]
Tags: Certifications, green products, Marketing