Green business has unique challenges. There is a lot of noise in the green space and a lot of companies claiming to be green. As an Eco business owner, you need to establish yourself as a credible green company as well as stand out from the crowd. Even a responsible company can be suspected of greenwashing if it doesn’t communicate clearly with all stake holders both internally and externally.

Green business is also good business. What are the attributes that make any business successful? What do you need to do in order to insure that your business is credible, sustainable and profitable?

Join us for a informative overview of the best green business practices and how simple systems and tools can keep your business running smoothly and profitably*. Learn how to create your money making, less stress blueprint for 2010. For information and registration: http://greenbusinesssuccessblueprint.eventbrite.com/

This call will be recorded, and sent out after the event.

* these are some of the same simple tools and systems that we use in our upcoming Green Business Success Blueprint coaching program created by Jane Tabachnick – starting on October 13th. For more information visit: http://www.janetabachnick.com

Becoming official and being added to the dictionary doesn’t’ mean a word or phrase isn’t commonly used and recognized. It just reminded me that as marketers we often forget that we are not necessarily our customers, and need to keep that in mind with every communication.

The best marketing resonates with customers and makes them feel we are speaking directly to them. Miss the mark with language that seems foreign to them or like jargon and you can alienate them.

Its easy to lose perspective of whether a term or phrase is jargon or has moved into common usage with our audience, particularly if you live, breath and work in a niche. It’s your job to be up to date on trends, news…and you are probably a bit ahead of most of your audience, making it hard to keep it all in perspective. That is not to say there aren’t very savvy audiences out there on the cutting edge. The key is to really know your audience.

Social media such as blogs and twitter give us an incredible opportunity to have ongoing conversations in real time with our audience and read exactly what words and terms they speak/write in.

The real question for marketers is not when does a term become official, but when is it commonly used and accepted into the familiar language our target audience speaks.

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