NBC Green Week – when well intentioned meets uninformed
Filed under green media
I admit to being a couch potato at times. Last night I was watching NBC, which is in the midst of hosting its Green Week. I assume their intentions are noble and appreciate having them draw attention to the cause and hopefully help encourage better behavior and environmentalism.
That said, I have to ask, What are [...]
Tags: green business, green marketing, green media, greenwash, nbc green week, sustainable marketing
The Green Business Success Blueprint Program Launches – intro teleclass offered on 10/8
Filed under Events
The Green Business Success Blueprint Program offers best green business practices and simple systems and tools that can keep your business running smoothly and profitably with less stress in 2010.
Tags: eco entrepreneurship, environmental certifications, ethical fashion, green business, green business coaching, green marketing, green products, greenwash, online marketing, social media marketing, sustainable marketing
When Your Marketing Says “Green”, What Do They Hear?
I recently presented a seminar on Green Marketing as part of the Tools of the Trade – Go Green series at FIT.
I tried the following exercise out.
Think of a color in the green palette. Think of what comes to mind when a company’s marketing says ‘green’.
Now consider this scenario: You hire a painting contractor to [...]
Tags: environmental certifications, green events, green marketing, green products, recycled, sustainable marketing
Carbon Footprint Gets Added to the Dictionary – and how that can help your marketing success
Filed under Green Products, Marketing
I was surprised to hear that Merriam Webster was just adding Carbon Footprint and Green Collar to the dictionary this week. It seems to me that they have been in use for a very long time. It then occured to me that doesn’t mean however, that my customers respond the same way to these phrases. [...]
Tags: Add new tag, carbon footprint, environmental leader, green collar, green marketing, green products, social media marketing, sustainable marketing
Tools of the Trade – Go Green series
Filed under Events, Green Building and Decorating, Marketing
Please join me…I will be presenting on Green Marketing on 7/12 at: Tools of the Trade – Go Green at FIT in NYC.
This dynamic seminar series at FIT hosts some of the preeminent thought leaders in sustainability, entrepreneurship and design. Scheduled speakers include Danny Bitran, founder and president of EthixPeople; Neil Chambers, founder of Green [...]
Tags: eco entrepreneurship, eco fashion, environmental certifications, ethical fashion, green building and decorating, green manufacturing, green marketing, green products, IDEO, sustainable, sustainable design, sustainable marketing
green marketing vs. traditional marketing – where is the difference?
Filed under Green Products, Marketing
Tags: green marketing, sustainable marketing, traditional marketing