my Repurposed life » traditional marketing http://www.myrepurposedlife.com musings on marketing and design, with a green focus Fri, 20 Nov 2009 20:52:10 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 green marketing vs. traditional marketing – where is the difference? http://www.myrepurposedlife.com/greenproducts/green-marketing-vs-traditional-marketing-where-is-the-difference/ http://www.myrepurposedlife.com/greenproducts/green-marketing-vs-traditional-marketing-where-is-the-difference/#comments Thu, 02 Apr 2009 14:18:33 +0000 admin http://www.myrepurposedlife.com/?p=28 The upcoming Sustainable Brands Conference looks to be jammed packed with great marketing information and sessions. It strikes me how similar green marketing is to traditional marketing, so many of the topics shown apply to companies of any kind.. ……

how it differs in green marketing:

  • the engagement and input needs to be company wide
  • the skills needed cross numerous departments – r & d, technical, production, shipping… as well as marketing
  • product and company data such as energy usage, materials sourcing and composition… needs to be tracked, measured  and available to supply chain, stakeholders and consumers
  • transparency and honesty are necessary – even when results are less then planned targets

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