Carbon Footprint Gets Added to the Dictionary – and how that can help your marketing success
Filed under Green Products, Marketing
I was surprised to hear that Merriam Webster was just adding Carbon Footprint and Green Collar to the dictionary this week. It seems to me that they have been in use for a very long time. It then occured to me that doesn’t mean however, that my customers respond the same way to these phrases. [...]
Tags: Add new tag, carbon footprint, environmental leader, green collar, green marketing, green products, social media marketing, sustainable marketing
Furniture Sustainability Certification Launched
Filed under Green Building and Decorating, Green Products
Business and Institutional Furniture Manufacturers Association (BIFMA) International, the trade association for the commercial furniture industry, has launched its “level” product certification program. The sustainability standard takes into account material use, energy and atmosphere impacts, human and ecosystem health and social responsibility. Read the rest of the article here at Environmental Leader: http://tinyurl.com/owon7u
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Tags: BIFMA, certification, commercial furniture, environmental certifications, environmental leader, green building and decorating, green products, sustainable furniture
Green product certifications – trusted or suspect?
Filed under Green Products, Marketing
As Eco Seals proliferate, so do doubts according to today’s Wall Street Journal. In a well informed article, Gwendolyn Bounds starts off by writing “It’s too easy to be green.”
“Recently, Kevin Owsley went searching for a reputable organization that could validate the eco-friendly traits of his company’s carpet-cleaning fluid. But after canvassing a dozen competing [...]
Tags: Certifications, green products, Marketing
green marketing vs. traditional marketing – where is the difference?
Filed under Green Products, Marketing
Tags: green marketing, sustainable marketing, traditional marketing
green is no longer a sacrifice of values for style – gorgeous 100% recycled tile
Filed under Favorite Things, Green Building and Decorating, Green Products
I used this recycled tile in my bathroom, and its still one of my favorite green things! It’s been true for awhile….but green products no longer mean sacrificing style for our values….note to renewable energy crowd…..can you make solar panels and wind turbines in interesting shapes?
Tags: green products, recycled, renovation, sustainable