The Good Green Website
Filed under Marketing
For sustainable organizations, the website is even more critical to your business; it holds the key to your reputation.
Tags: business reputation, green business, green marketing, green online marketing, green social media, greenwash, marketing green, online marketing, sustainable organizations
When Your Marketing Says “Green”, What Do They Hear?
I recently presented a seminar on Green Marketing as part of the Tools of the Trade – Go Green series at FIT.
I tried the following exercise out.
Think of a color in the green palette. Think of what comes to mind when a company’s marketing says ‘green’.
Now consider this scenario: You hire a painting contractor to [...]
Tags: environmental certifications, green events, green marketing, green products, recycled, sustainable marketing
Carbon Footprint Gets Added to the Dictionary – and how that can help your marketing success
Filed under Green Products, Marketing
I was surprised to hear that Merriam Webster was just adding Carbon Footprint and Green Collar to the dictionary this week. It seems to me that they have been in use for a very long time. It then occured to me that doesn’t mean however, that my customers respond the same way to these phrases. [...]
Tags: Add new tag, carbon footprint, environmental leader, green collar, green marketing, green products, social media marketing, sustainable marketing
Tools of the Trade – Go Green series
Filed under Events, Green Building and Decorating, Marketing
Please join me…I will be presenting on Green Marketing on 7/12 at: Tools of the Trade – Go Green at FIT in NYC.
This dynamic seminar series at FIT hosts some of the preeminent thought leaders in sustainability, entrepreneurship and design. Scheduled speakers include Danny Bitran, founder and president of EthixPeople; Neil Chambers, founder of Green [...]
Tags: eco entrepreneurship, eco fashion, environmental certifications, ethical fashion, green building and decorating, green manufacturing, green marketing, green products, IDEO, sustainable, sustainable design, sustainable marketing
Green product certifications – trusted or suspect?
Filed under Green Products, Marketing
As Eco Seals proliferate, so do doubts according to today’s Wall Street Journal. In a well informed article, Gwendolyn Bounds starts off by writing “It’s too easy to be green.”
“Recently, Kevin Owsley went searching for a reputable organization that could validate the eco-friendly traits of his company’s carpet-cleaning fluid. But after canvassing a dozen competing [...]
Tags: Certifications, green products, Marketing
green marketing vs. traditional marketing – where is the difference?
Filed under Green Products, Marketing
Tags: green marketing, sustainable marketing, traditional marketing